OK, just forget everything I wrote on Monday, I was just being behind the times again it seems.

Phygital is the new trend, or a new word for an old trend, so now it’s actually OK again to launch a momentous experiment with a mouse-click, provided you have some old-fashioned analog or physical elements in the same loop. Every day, in every way, our lives are getting better and better. *Dreyfus-tic*

More on Monday.