Well, looks like the Bratessor has read a book on marketing, or something, in preparation for Operation “Cultural Festival”. Likely just superficially, though, since he’s probably mostly still in “enjoy-your second-adolescence-“mode.
But it what it picked up was enough to create a clear and consistent customer journey: first attracting as many potential customers as possible, and then guiding them towards the fork in the road where they get the choice between a life-affirming offer…and a death-affirming one. I guess the book the Bratessor read was an outdated one, stemming from the time where you still gave customers choices, instead of just different routes toward your one, preferred choice.
And the two options here might not seem like much of a choice…but I drew this strip in August 2024, at a time where it wasn’t yet obvious that enjoying life would no longer be an option in future. So you’ll have to imagine all of this set in a fictional branch reality…well, I mean an even more fictional reality than it has obviously always been.
Having a buffer of strips is the only way to keep updates steady and reliable, but it comes with the danger that your story gets overtaken by events.
More on Thursday.
To be fair, there’s no “This way to the egress,” so they’re still limiting the customer’s choices since they already guided them all that way and the customer’s only other “choice” would be to turn back; and that’s only a made-up choice the customer would have to come up with.
Also don’t forget this is Japan and cram school is a thing. Having an easy choice for “death” has a certain appeal.
Yeah, that basically is the way this customer journey (and most customer journeys in real life) is designed. There is only one outcome the Bratessor is interested in: “join the cricket club”, and all apparent choices just offer different routes to the same sale/endpoint. This doesn’t make the choice completely meaningless, but it’s a choice of style more than substance.
And, yeah, if the cultural festival was scheduled closer to mock exam season, the number of people turning left here wouldn’t be large…